Since running a Facebook ad campaign for my most recent release, BEFORE THE WINDS OF SPRING, I've received a dozen "likes" and even a couple "loves" in the mix.
However, two respondents found the ad not to their liking. They clicked the ad link, which took them to the ebook at Amazon.co.uk, and in doing so, they were seemingly interested to go that far. But then they came back to Facebook and wrote disparaging remarks ON THE ADVERTISEMENT! That's simply bad form. If they didn't like what they saw, the next logical step is to move on with life. There's no need to sabotage someone's ad for others to see and possibly be influenced against. Thank goodness I discovered that since it's my ad, I have the power to delete their comments, which I did as soon as I saw them.
Now if only I could rid the ad of that one sad-face emoji!